Adam Levine Smells Like Mean Spirit

Maroon 5 frontman Adam Levine recently got a very public reminder that sending your personal musings out into cyberspace sometimes comes back to bite you in the arse—like a digital boomerang of regret.

Last week, the musician and coach on NBC’s talent show The Voice announced that he will be launching new fragrances next year for men and women, called “222″ (his lucky number and the name of his fashion line and record label).

This would be all well and good if Mr. Levine hadn’t taken to Twitter a year ago to express his disdain for star scents:

Of course, this passing sentiment might have remained hidden among his countless other thoughts and feelings and dreams—if it weren’t for Christina Aguilera. (If I had a nickel for every time a sentence ended with those exact words…)

Yes, Levine’s fellow coach on The Voice—and a celeb with her own line of fragrances—took to her Twitter feed following the 222 announcement to call out her colleague on his hypocrisy and link to his March 2011 tweet:

Levine soon responded to Aguilera’s comments—which he called “funny and silly and friendly”—with another admission that he does, in fact, “hate the idea of a celebrity fragrance, absolutely, 100 percent.” But, he counters, “I want to do a thing that’s never done properly.”

I think Elizabeth Taylor just rolled over in her grave.

http://youtu.be/_LGFmhVMyCM

In the end, I don’t think Mr. Levine’s little slip-up will really do much damage. If anything, it’s given his fragrance a great deal of publicity already—and it won’t even be launched for another year. Plus, I think the folks who would actually buy 222 care more about looking at (and, I guess, smelling like) Adam Levine than about giving any real thought to what he says. After all, part of his persona is wrapped up in being a d-bag, so this whole episode is really just par for the course.

In the words of Levine himself: “’You wouldn’t be a complete band without a slightly cocky frontman, would you?’”

4 thoughts on “Adam Levine Smells Like Mean Spirit

  1. It just shows you that you can never say never. Your situation can change so drastically in such a short period of time. You may find yourself doing things you before thought you would never do.

    • A key reason why people–especially those in the public eye–often benefit from practicing a little restraint when it comes to sharing personal thoughts/commentary/information with the world at large. Once a comment has been launched into cyberspace, it never really goes away. Of course this isn’t as bad as some other regrettable celebrity tweets of late (e.g., Spike Lee’s Twitter fiasco related to the Trayvon Martin case).

  2. Pingback: Chanel's New Spokesperson is the Pitts | Celebranded

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